Product creation

Create product customers actually want

Product creation services

Digital transformation and the rise of the experience economy have deeply reshaped every part of the enterprise. Business models, customer behavior, competition, market opportunities: companies who want to outsmart the competition and thrive need to reinvent their products and services.

Our approach is grounded in a combination of different fields, from cognitive sciences to agile methodologies and innovation. Get a competitive edge with our services: UX – Product Strategy and Lean UX.

Where do you want to go to now?

Fast forward to the most exciting parts

Ux design
Strategy
Lean UX
What we do

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Product Development

IT services and software solutions that helps you win the competition.

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Business solution

Leveraging technology to gain an edge over the competition.

UX design services

Design physical and digital products that provides meaningful and relevant experience for your customers.

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Choose Freedom

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Lean UX

Lean UX is the evolution of product design. It is a deeply collaborative and cross-functional approach, striving to collaborate across silos.
The 3 foundations of Lean UX: Design thinking, Agile Software Dev and Lean Startup. Our consultants are experts in each of these areas.

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Product strategy

Product strategy is key, it drives the company’s vision, aligns all the teams towards a common goal and reduces waste.

Get to know your client

A successful product strategy must be based on a thorough and in-depth understanding of your customers. We help you understand and map out your customers’ profiles so you can create the products they want

Customers

Get to know your competitors

Today competition is no longer limited to direct competitors, but can also come from the emergence of new technologies that revolutionize products.
The product strategy describes how to position your product given the other products and services on the market.

Competition

Business model innovation

Create innovative business models with our services. Target customers, market research, business assets and challenges, and product features will all be analyzed to make sure your product will generate profits.

Business

Macro

Product quality is not the only factor; it’ s important to consider the macro-level environment: economy, technology, culture and politics can affect the market and products in the short and long term.
The product strategy must take into account many elements, such as commoditization, the emergence of new markets, the evolution of customer behaviors…

Macro-environnement