Account-Based Marketing

Account-Based Marketing (ABM) is a hyper-personalized strategy tailored for high-valued accounts. This approach helps you understand your customer, its focus on customer value.

ABM is a customer-experience-centric strategy that helps aligning marketing and sales to define and collaborate on specific buying group inside a target account to generate more revenue faster. To close the biggest deals requires communication with a large audience in a very personalized way that only ABM can do at scale.

Rethink your growth strategy. Forget mass-marketing and design a ABM strategy that focus your resources on high-valued account for your products and services. Increase your revenue strategy and improve your lead efforts by targeting the high-quality accounts that best-fit your products. 
ABM is a very targeted strategy that improve profit margins and revenue growth.

The goal of ABM will be to move a buying-group, like key stakeholders, toward a specific objective. The key to successfully implementing ABM is ensuring that marketing is aligned with sales during account mapping and create the best-fit persona to focus on the rights leads.

The IT department is increasingly important since often martech, CRM systems and sales application operate in silo. Collaboration with IT will help you to create a unique “experience architecture” to bring together those systems and drive efficiency.

How well we communicate is determined not by how well we say things, but how well we are understood.